Danone divestment matchmaker Chens self-married Homer.docVIP

 PAGE \* MERGEFORMAT 7 Danone divestment ‘matchmaker’ Chen’s self-married Homer Danone withdrew the statement of beer giants in the industry have been rumors for a long time, one of the most common argument that CRC will take over Danone entered the wealthy, but on June 4, France’s largest Chinese enterprises Chen Brothers Inc. announced a sudden Danone has successfully acquired all the shares in the wealthy, and the acquisition of the two sides have completed all formalities. Chen’s company had in the mainland’s primary business is to do import and export trade, this large-scale acquisition wealthy to get into the beer industry, how much that must take a foothold in the domestic beer market, but also indicates that the domestic beer market is already fierce the addition of a strong competitors. ‘Matchmaker’ change ‘groom’ As early as the first half of last year, Danone sold concentrated in France, Belgium and Italy, the beer business in China, Danone has been recently transferred to the East China Resources beer, from Danone’s global strategic adjustment of view, a gradual contraction the beer industry, and further a clear focus on developing dairy products, water, biscuits the three pillar industries. Industry analysis, Danone out of the beer industry, partly because of beer sales in the three pillar industries than others is not very satisfactory, while Danone’s healthy food advocates do companies do with beer because the alcohol health food development orientation does not correspond to the above reasons, Danone contraction in the global beer industry within the scope. In this strategy, Danone in China’s beer industry has become a necessity to give up. From this, the transfer of the rich and powerful family event, amounting to divestment wealthy, is already expected to do, so that people feel a little unexpected or mysterious is the purchase of wealthy brother Chen’s is not out in the previous revealed little information. This reporter has learned, an