Dealer how to develop the annual marketing plan-.docVIP

 PAGE \* MERGEFORMAT 5 Dealer how to develop the annual marketing plan? Dealer’s annual marketing plan is equivalent to a dealer to cover the building drawings, it is difficult to imagine a building without drawing out the cover look like. Although the marketing plan is relatively short, does not mean just to develop or draw a large frame, executed by feel modified because the annual marketing plan program directly affects the performance of the marketing year to the enterprise as well as business development for several years speed, so we can not be complacent, we must seriously investigate, analyze, research, as appropriate, in order to develop a more realistic annual marketing plan. [Case Analysis] Li is a prefecture-level market in Shandong liquor dealers, up to this year, Li has been operating liquor six years, since the early days in the liquor industry, Li took a year to develop an effective annual marketing plan for development of the company a top priority in the correct target under the guidance of Li’s annual marketing objectives can be formulated successfully completed, making the company the rapid development of sales from the company’s inception five salespeople, delivery vehicle 3, the Treasury 300 square meter, single-brand sales, with annual sales of about 300 million, to today’s company personnel 50 people, 15 delivery vehicles, the Treasury more than 1500 square meters, high end, multi-price, multi-brand sales, with annual sales of more than 8000 million commerce companies, then, is how Li annual marketing plan, and the successful completion of the annual sales target it? Conduct adequate market research No investigation, no right to speak. Annually, the company in the development of the annual marketing plan will form a Li personally by the ‘command’ of the group, taking the company’s elite strong market information and corporate databases will be investigated and screened. Survey content is divided into two parts: the main internal