Dead Brand Live Brand.docVIP

 PAGE \* MERGEFORMAT 23 Dead Brand Live Brand Primers Time: Summer 2007 Location: Sichuan, a city five-star hotel banquet hall Event: a well-known companies listed on new conference Scene: the rostrum, the business leaders are high spirits with this new product introduction. The audience, the two distributors are the whispers. Dealer A: Brother, you look at this product is not a manufacturer’s core product or strategic products? Dealer B: clearly not the core product, nor is it strategic products. A few years later, perhaps ... ... and then the two would be kind-hearted laugh ... ... Stage, business leaders are still talking non-stop about how companies pay attention to this new product; on how companies support dealers. Perhaps the audience many of the dealers are also interesting listening, but the dealers A and B is obviously some absent-minded. Voice-over: Many dealers in the screening choice brand has its own unique skill set, they can distinguish between who is the real brand, who is the fake goods License; who is living the brand, who is dead brand. However, there are an unknown number of dealers on the inside, but also on luck. ‘Grocers’ magazine, this ‘live the brand dead brand’ that is made for them. A, ‘Long Tail’ to tell us: the brand of life and death has nothing to do with the size of the As a distributor, the discovery of new, there are future, able to keep them together and bring new wealth to grow the product is not difficult. The United States ‘connect’ magazine’s editor in chief Chris Anderson in his ‘Long Tail’ book shows us a world full of imagination of the tail - when music charts, movie listings, CD sales charts, etc. a series of music, digital products are a popular celebrity who occupied the time, and many more well-known, unknown, outdated, and contemporary stars of the track still has its own recruits. Can be easily accessible on the Internet, those popular products: the vast majority of music without entering than 10