Development of vendor-based division of the channel model.docVIP

 PAGE \* MERGEFORMAT 11 Development of vendor-based division of the channel model China’s economic geography and development status of China’s business and lead the Chinese wholesalers, the lack of market development functions. This situation determines that China’s consumer goods industry, marketing, Fast From EMKT. value chain, vendors division of functions. Division of functions based on the status of Chinese manufacturers, China’s consumer goods companies must fast in the enterprise market, within the framework of the Road, to develop channels to maximize efficiency and profit-maximizing business model of the organic combination of channels. Incomplete development of the functions of wholesalers, manufacturers need to further strengthen the product or service into the consumer area of a smooth channel for the planning, this function is quick sales of consumer goods companies are most active and most effective job. Manufacturer sales force in the channel planning efforts, including through distributors focus on the core content of the channel down flat in order to channel refinement of the core content of the operation of the depth of distribution, in order to develop wholesale market development functions of the core content of the manufacturers to re-division of the functions (commonly known as ‘big business’ mode) and other channel mode. No matter what kind of model, from a management point of view, require the channel to maximize the efficiency and the profit-maximizing business organically combined. Channels of pure pursuit of efficiency, ignoring the high cost, personnel management issues and bring change channels, high costs, enterprises futile waste of resources, miserable, such a channel in the flat in a complaint will only let the matter rest; pinning his hopes on the wholesale business functions of the rapid development of the ‘big business’ approach, with the functions of the real wholesalers do not complete the actual situation can not be effe