Development of private enterprises in the market functions of the electrical.docVIP

 PAGE \* MERGEFORMAT 8 Development of private enterprises in the market functions of the electrical In recent years, electrical industry is becoming more competitive, showing the pack Separatist. Siemens, Panasonic, Simon, Honeywell, ABB and other foreign brands relying on a solid financial strength, strong technical capabilities, substantial brand heritage, advanced business firmly occupy the dominant idea of high-end market share, and there gradually to the trend of low-end market penetration. Look at the domestic electrical companies, most of them from a poverty-stricken from private enterprises to grow, foundation is weak, technical scarcity, weak brand, operating behind the private enterprises of many common electrical pain. Although the spring with 30 years of reform and opening up, many electrical private entrepreneurs internally and externally, Neiyinwailian, with private enterprises varied and flexible mode of operation has made considerable progress and development, in terms of scale, brand, etc. are initially equipped with foreign brands to the strength of a longer short, but with the company has grown in strength in recent years, there a lot of bottlenecks in the development of national brands, results of operations stalled, the market gradually texture degradation, lack of stamina brand tension, manage disorders, the most prominent problem areas in marketing performance, electrical private enterprises marketing strategy to conquer the world by the gradual failure. The reason is that competition becomes more intense, more powerful competitors, competition means endless, electrical sales departments rely on private enterprises has become a department only maintain the enterprise, can not afford the heavy task of enterprise development. The bottleneck of enterprise to break the current market, you need to fully developed marketing functions, marketing, sales go hand in hand, sales by market sector to provide impetus to the development. Obvious sh