Dialysis of the four types of pseudo-competition model of the brand.docVIP

 PAGE \* MERGEFORMAT 5 Dialysis of the four types of pseudo-competition model of the brand What is a pseudo-competitive brands? When you see two brands in the market have a direct or indirect competition, or even to provide consumers with an adequate two reasons for the election one. In fact, many people have unknowingly fallen into the trap From EMKT. marketing business. Because a lot of well-known brands are in fact a business, and looks like competition is indeed complement each other. Below we give four cases, dialysis pseudo-competitive brands to development. 1, porceden and the snow fly Down porceden is the world’s dominant, global sales for 10 consecutive years No. 1, is the pride of our national enterprises. With the continuous improvement of brand image, porceden increasingly more to the commercial brands, many with too little weight of leisure than their people feel porceden wear down jackets. In this context, they silently porceden the development of another brand, the snow flying to leisure-oriented image of the location group of young people. Snow flying completely porceden draw a clear relationship between advertising, such as advertising the phrase ‘second consecutive * National sales’, when many people thought it was copied from Mengniu ‘to Erie learn to serve a second brand’ the route, now many people know, the snow is flying and porceden 1. Features: a business, a leisure, with different brand positioning and consumer-style in the under-age people, porceden do Down boss arrogant, and determined the market-take-all. Pseudo-index: ★ ★ ★ Competition index: ★ ★ ★ Second, the good news birds and BONO BAOXINIAO apparel industry, a well-known brands, please do endorsement of Hong Kong actor Simon Yam, an ‘I love BAOXINIAO’ arrogant, and, like the Younger, the good news is the bird store model, prices are high-end line, the pace of development is very Fast. PPG’s birth, kicking up wind and water apparel industry, the peak day, tens o