Dialogue Gao Shou-Kang - Avon experienced pilot Addict.docVIP

 PAGE \* MERGEFORMAT 23 Dialogue Gao Shou-Kang - Avon experienced pilot Addict As access to direct a pilot qualifications, Avon’s direct selling industry as well as the core of the public’s attention. Some people were concerned about Amway and Avon more than a single battle. But most people are more concerned about the future of the Avon’s China strategy is to Avon China Zhi Xiaoye will bring innovation. After the pilot enterprises to become the first direct selling, Avon has been tight-lipped about the inside story of the pilot. In July 2005, Avon President, Greater China high-Shoukang direct dialogue with experts, Professor Yang Qian, the first four months of the pilot opened the mystery of Avon. Qian Yang Beijing Business Management College, Deputy Dean, Professor, ‘successful marketing’ editor of the magazine, the Chinese Society of Business Economics and distribution model professional committee member, Vice Chairman of Professional Committee of China Association of University Professors, director of finance and trade, enjoying the State Council special allowance. Is the first study of distribution channels is one of the academics. Professor Yang Qian to non-store marketing research and consulting focus, and for many enterprises to provide advisory services and training services. In 2000 selected ‘impact on China planning industry in 21 individual’. Representative of a ‘business theory’, ‘marketing guidelines’, ‘China: Meeting the direct storm’, ‘direct marketing: a special marketing’, ‘build China’s distribution channel’, ‘distribution map’, ‘database marketing’ and so on. Gao Shou-Kang Avon President, Greater China. Joined Avon in 1986, with a wealth of sales experience as Marketing Manager. 1989 served as Marketing Director in 1993 to enhance cross-sectoral Sales Director. In 1994, promoted to general manager of Taiwan’s Avon. In April 1999 has served as president of Avon Greater China. Keywords: - Pilot ∠ is to use an experimental product to