Different purposes how to design marketing programs.docVIP

 PAGE \* MERGEFORMAT 9 Different purposes how to design marketing programs Hypermarkets in the retail shopping district with a significant monopoly, for many enterprises, entered the hypermarket is to enhance brand awareness, expand market share in high-speed trunk. In the run-off competition in the terminal mode of thinking and operating under the impetus of many enterprises are all dream of entering the shopping center, receives congratulations. However, not any of the products and brands into the hypermarkets are able to survive very well, and develop and expand. There is one very important reason is the lack of a good promotional activities. Sales promotion is the process of corporate marketing a very important part of the United States, founder of IBM, Watson (T * J * Watson) said: amp;quot;science and technology provide the impetus for businesses, promotions, compared with the placement of the wing business.amp;quot; How to use promotional products to expand enterprise sales force, enhance brand awareness of enterprises is an important topic. Hypermarket promotion has always been one of the key business concerns, companies put in a lot of manpower and material resources, but the fact that many promotional activities, the results are not satisfactory. In most cases, those who failed the promotional activities are not clear because the purpose of promotional activities, the lack of a unified marketing plan and planning the program caused. Therefore, to determine the purpose and objectives of the promotional activities for the entire promotional activities to determine an overall vision and ideas for future programs, implementation and control, evaluate promotional effectiveness and basis to provide a set of standards. No purpose and objectives of the promotional activities can not be ‘targeted’, the choice of enterprises for promotions will become no direction. In general, promotions are mainly the following purposes: First, the new products to market;