Different stages of consumer decision-making logical.docVIP

 PAGE \* MERGEFORMAT 4 Different stages of consumer decision-making logical Trust! Consumer confidence in the brand is the reason to buy a brand! Comparison of confidence! Consumers choose one brand over another brand of reason! When an industry is in the early development of the very few new products, the consumer is only two to three brands to choose from, so that the visibility of their selection criteria, we often say that the promotion of a brand communication needs through awareness, awareness, reputation the various stages of loyalty, that the industry has just started, when the development of the brand just need to hit the visibility? results are right, the logic is wrong! Because in the early industry, many companies do not advertise or very small, consumers do not have the opportunity to come into contact with differentiated and unique positioning of many products, emotional characteristics and brand, we said, consumers buy principle of trust Compare this stage, trust is not based on product characteristics, emotional appeal, but on popularity - who played ad, who I’ve heard, I will naturally who buy products (with a price range. When entering an industry growth, the number of brands to compete more and more at this time exposed to the category of consumer brands, advertising information, more and more of their selection criteria are no longer just limited visibility, because at least Several brands are familiar for the brand, in order to compete successfully in numerous, must also strengthen their own characteristics, or a unique selling proposition to differentiate from other competing products, so that consumers can most quick understanding of yourself, accept yourself. then compare this time trust is the perception of consumers compare products based on their own description of a product more clearly, more products with unique, or more targeted populations , then the consumer is concerned, the more trustworthy. When an industry matured