Differentiated marketing miracle - Lante Kai Heng thermal solar energy integration planning Documentary.docVIP

 PAGE \* MERGEFORMAT 8 Differentiated marketing miracle - Lante Kai Heng thermal solar energy integration planning Documentary REVIEW: The first part of the solar market background The second part of the co-operation Background The third part of the integrated marketing plan 1, brand name differentiation 2, appearance of the product differentiation 3, big selling point of differentiation 4, brand differentiation - for brand keywords 5, brand differentiation - refining the core brand values 6, brand differentiation - corporate identity differentiation 7, brand differentiation - brand design 8, service marketing differentiation The fourth part of the investment Inspiration Part V 1, the difference marketing the attraction? Second, where the key to investment success? 3, planning and business units to cooperate? ◇ before us: the A very differentiated products: the industry’s first black solar energy products; A very differentiated technical support: the industry’s unique thermal insulation composite anti-technology; A very differentiated selling point: long-lasting insulation; A very clear request: ‘Porter said: either differentiate or die! Our entire planning requirements placed everywhere in glory! To form a comprehensive differential competitive advantage! ‘Customer says. The first part of the solar market background A solar water heater market prospects Solar water heater is the water heater market, a rising star because of its non-energy consumption, there is no security risk, long life and huge market, huge growth potential. The next five years, solar water heater coverage will reach 20% -30%, the market demand will reach 10 million units, with an average annual demand of more than 200 million units will be two-thirds water heater (gas water heaters, electric water heater, solar water heaters), the world . As the penetration rate of urban household water heater products has reached more than 70%, solar energy products to already have