Differentiation profit model- Breakthrough Marketing assimilation of nuclear weapons.docVIP

 PAGE \* MERGEFORMAT 9 Differentiation profit model: Breakthrough Marketing assimilation of nuclear weapons Product assimilation, advertising assimilation, the image of assimilation, promotion of assimilation, channels assimilation, staff assimilation, assimilation ... ... many companies implement a marketing assimilation into the mire of the miserable. More frustration is that the traditional means of increasing differentiation does not work, such as the segment orientation, CI, market segments and enhance the implementation capability. In fact, for any direct assimilation from the question of looking for the same level of differentiated solutions are temporary, partial differentiation, there is no such differentiation will disappear long to generate deeper, more complex new problems of assimilation. Therefore, we can often see such a phenomenon: a product price sell clothing, and introduction of new product substitution, but it did not take long to wear new prices will be sold, and had to think about the new product ... ... or a company launch a new product just as long as the hot, flocked to the follow-up who will quickly bring down prices of their products, price wars became the main theme of the market, while the leader was helpless to lower profits or even become unprofitable collective gnashing of teeth of those who hate . First, profit model is the real way to differentiate Assimilation is a headache for all marketing, but also a lot of marketing people have to face every day, struggling to find solutions to long-term problem. However, in practice is truly able to do a thorough solution to the problem seldom the problem lies not in the technical level, but rather lies in the ideas on. 1, a single element of differentiation could not break through the bottleneck of assimilation Guangdong enterprises with annual sales in a few years time more than a million, but profit and sales volume grows, they sell something else? Out of the Earth said that peopl