Direct how the legislation in order to ensure its presence in China live is better-.docVIP

 PAGE \* MERGEFORMAT 4 Direct how the legislation in order to ensure its presence in China ‘live’ is better? The author’s note: In 2005, China will open up the world all the restrictions on foreign capital into the retailing industry, then, as a global fast-growing form of goods sold - direct marketing, also bound to fast, full access to our country and the rapid development; the current a larger labor force China into a prosperous, professional structural imbalance ratios, which in turn greatly facilitated Zhi Xiaoye from the other hand, the expansion of the development. In order to regulate their behavior and make it truly healthy and stable development, and has become an important form of commodity circulation at present complement of its legislation with regard to explicit is especially important, how legislation will be the focus of people’s attention. Direct marketing as a form of product sales, by definition, that is, without going through the middle of shops, directly to product sales to final consumers. It entered the Chinese market, according to a form and in accordance with product access division, which basically has three forms, one is a factory direct sales. Is the product came out, without going through the middle of shops and wholesale channels, directly from the manufacturers to sell to end-consumers in southern China at present a number of small appliances and daily necessities for manufacturers to adopt this approach. The other is the media direct marketing. Is through television, newspapers, websites and other media products to sell to the end consumer. At present, many television stations, newspapers, radio to open up the ‘direct store’ is of this form can also be called the telephone direct marketing, because they are basically the hotline by providing ways of achieving customer order, in foreign countries, also known as Direct paid direct. The third is the officer in direct marketing, is the product not through the shops, directly throu