Discussion on Mengniu with the variable regret.docVIP

 PAGE \* MERGEFORMAT 8 Discussion on ‘Mengniu’ with the variable ‘regret’ I read the Hau in marketing communications network on the home page masterpiece ‘Mengniu’ with the variable ‘regret’, Hau has written articles are usually more close to reality, there is a high practical value, including his current Xiao Wang cited in the text and Mr. Chang examples, yes. Hau article centers mainly expressed ‘with the variable’ brand name of the shortcomings of that brand-building event is ‘a small office can not arbitrarily’, ‘with the variable’ can not carry the additional connotation of the brand appeal, So feel regret. However, I also have some different views. 1. ‘Marketing, the nature of the struggle between the company, rather than to meet people’s needs and desires. ‘I have been very much agree with a marketing we put this sentence. Therefore, the so-called brand building, marketing strategy, are the company in order to curry favor with consumers, lead to purchase, thus squeezing out competitors, the final to win the helplessness of profits and necessary move. The consumer product purchase, only that it can meet certain needs or desires of consumers. (Of course, where there is carried out under the premise of purchasing power.) For a child like to eat ice cream, ice cream simply does not ignore this marketing strategy is in line with the classic marketing theory. As long as delicious, and easy to remember the name of fun, Why do not I buy? Mom and Dad do not buy, I will let grandparents to buy ... In other words, consumers buying impulse and purchase behavior, often just because of simple reasons. Manufacturers to sell products, but because it is to some extent to meet certain needs of consumers, it’s that simple. 2. ‘With the change’ brand strategy. First, look at the statement, limited to the topic of the scope that Mr. Hao, I am just from the brand strategy to discuss the exact speaking, only from the cognitive aspects of brand strategy in terms of. No