Dining milk development road.docVIP

 PAGE \* MERGEFORMAT 7 Dining milk development road The face of numerous problems and irregularities in their competitive environment, the face of decreased sales of the status of operating costs are constantly rising, food and beverage milk companies on how to achieve a personal breakthrough and establishment of sustainable competitive advantage? I have a few humble opinion, is willing to share with their peers. 1. Products need for innovation. Product is the largest short-board, but was overlooked by many companies. At present in the food industry, dairy product homogeneity is quite serious, from the product category, taste surprisingly similar to the packaging. Almost all of the enterprises are the main products with lactic acid bacteria beverages, I enjoy all the branded products, frankly taste difference is small, it is difficult to say which brands an edge in terms of quality, if a company’s products do not have the advantage of , in order to gain a competitive advantage difficult to imagine. Enterprise eliminated if the market, not to be competitors, get rid of, we must do all levels of product innovation, constantly replacing old ones to make product upgrades, we should keep the long-term vision, do not hold onto holding the product has been brilliant. I think that more than catering only for sales channels, lactic acid bacteria drinks, much larger in the consumer retail market, lactic acid bacteria beverage market share is very low, only the major brand extension and a rich structure of the products in fast moving consumer goods industry, even different channels, product demand would not be such a world of difference between the contrast, so a special milk and yogurt are not necessarily there would be no market, particularly into the food channel just dairy giant, this can take advantage of accumulated other category mature process technology, good reputation effects and strong brand recognition and other advantages of resources to quickly enter the