Differentiated market philosophy- low-cost marketing the final demand.docVIP

 PAGE \* MERGEFORMAT 14 Differentiated market philosophy: low-cost marketing the final demand Blue Brother Tomohiro marketing agency experts believe: in 2005 the pharmaceutical health products industry, competitive year, while the 2006 medicine and health products industry, the competition will be even more cruel. As we all know, as market competition intensifies, each company in think hard, based on business realities, according to product similarities and differences between the demands unique business model, some common ground, some pursuit of innovation, and some fierce speculation concept, there are The widely scattered advertisements, and some sought to integrate the terminal resources ... ... In a nutshell, we all want in a shrinking share of the grab a plump the ‘fat’, to seize the best opportunity. In this environment, the differentiation-market ideology was gradually many entrepreneurs believe in as a savior, but how to achieve the differences in marketing? Differentiated market idea how to do something to, forge ahead? What kind of situation, implement, when and where to implement ... ... these details are worthy to sit down and examine in detail the major issues, but also marketing to achieve differentiation and thus to maximize value creation is all about. Differentiated marketing strategy, the enterprise’s pursuit of There have been many in OTC, health product agent enterprises to blue brother Chi-yang team of consulting, in recent years, medicine and health products market, intense competition, a lot of products only one or two years died! Emerging small and medium enterprises are continually try to get on, competitive pressures have increased. In this context, they do not want to become the market’s laggards, but are unwilling to be the market out, therefore, hope to find a middle class alienation development ideas from the current mass marketing mode to find a new orientation point, so as to promote enterprise develop rapidly. As a medici