Differentiated Marketing- In the Red Sea in the area of open blue ocean.docVIP

 PAGE \* MERGEFORMAT 9 Differentiated Marketing: In the Red Sea in the area of open blue ocean Differentiated marketing, almost all cosmetics company goal. A City policy, a product of a policy, 1:01 Ce, a shop in one policy, one is a strategy ... ... and so on, these tactical theories, and has practically become a cosmetics company planning department every popular word. However, the ‘know’ means that these enterprises will properly use the theory? In October 2006, in Guangzhou, with a cosmetics company, the same set of cosmetic products, exactly the same promotion policy. However, different people use different methods to implement, there was a completely different result. Once again confirms the differences in marketing power. Case Playback: Japan-based company to expand beauty salons Line Guangzhou Bao Co., Ltd. is a financial trading company in the timber business. In March 2005, the boss Li Choi diverted into the cosmetics industry, into the make-up industry in Guangzhou, Hebei registered days 1 days blue cosmetics company, recruited a group of Sagittarius. After more than a year of painstaking efforts, the results were good, the country has developed more than 20 provincial customers, products into the nearly 800 franchised stores. It should be said that business is on track. Time to enter 2006, the national professional line of cosmetics industries are in consolidation among the Li Hua is known as a keen vision does not meet the existing performance that this is a shuffle time, they start to enter the professional beauty line, put more than 30 million, has developed six series of more than 30 products. As the professional line of industry, national consolidation, Li Hua did not dare with great fanfare, the first to use personal relationships, respectively, Y in the South Province, Northern Province, the market looked for an H agent. And then recruited two sales managers, one in charge of the Southern District Xing Lin, a Chinese surname in charge of