Differentiated marketing - from tactical to strategic.docVIP

 PAGE \* MERGEFORMAT 12 Differentiated marketing - from tactical to strategic No one can guess Bell furtively glance furtively glance of genius mind the idea of what the next step, yes, never be. Recently listed the new product ‘Nongfuguoyuan’ Once again, the difference has always been a farmer spring marketing reflects the way most vividly, whether it is packaging, taste, or drink fruit juice content, and even the kids rocking to and fro of advertising, or price positioning on more or less imply that they are almost paranoid-like pursuit of the differences in marketing. Nongfuguoyuan prior to listing, bell in an interview with the media made such a passage: ‘For the Yangshengtang, whether access to any other industry, what we want is more a product, rather than a brand fruit juice industry, the same. ‘His intention was obvious, the farmer brought the spring to give the industry a new product, rather than to diversify the banner of the name of the brand expansion of a cover, the product has been recognized intangible value of the brand stand out naturally, More specifically to differences in product innovation and marketing from the perspective of the first start with simple, blind obedience is not a high-profile follow-up, tactics play a crucial role in the decision. In short, the tactical effects of good and bad strategic decisions directly determines the success or failure. Tactical victory In the ultra-li and ultra-competitive era, Nongfuguoyuan to maintain a relatively high price - a farmer there before spring - there is some truth in him, the farmer is the most Chupin brand products rather than mass products. Farmers are all constructed the way the brand is differentiated by marketing tactics, such tactics made him and other popular brands drawn a line, the maximum extent to avoid a price war so that the strategy can be effectively implemented. Spring sports covered farmer is the most typical difference between tactical success of the case, before t