Differentiated marketing of human marketing- the fridge to sell the North Pole to the.docVIP

 PAGE \* MERGEFORMAT 5 Differentiated marketing of human marketing: the fridge to sell the North Pole to the As the saying goes ‘Only to my surprise, there is no impossible’. Remember that marketing class, he jokingly saying we should sell refrigerators to recognize enough to make the North Pole. A few days ago did not expect to see reports ‘Chinese guy to sell refrigerators in the Arctic’, not help ashamed, and makes products to, this strategy began to want to use Blue Ocean side of the article, but I have always disagreed with the pioneering nature of blue ocean strategy, it reminded of the original study to explore differences in marketing, marketing of human marketing. China’s Gao Hong in 2004 small group to listen to a regular customer, said the Eskimos travel store food is very simple, readily thrown into the ground, eat when thawed with hot water, there should have a refrigerator not used to frozen food but for warm food. Gao Hong is all good, they brought two refrigerators in the Arctic, two fridge ready to be presented to Eskimos. Eskimo in the gift of the Church the use of refrigerators, along with experience of non-frozen food, excitement, and found a large quantity of Eskimo hunters, it normally takes two. Then continue its investigation found that the Arctic has refrigerator, but they are bad, because the local voltage instability, no one was repaired. GAO Hong-mechanics, and then bring the temperature controller with 60 units and the regulator of the refrigerator and some spare parts. In sales, the high macro to use the refrigerator turned into a DV, and presented the characteristics of Chinese condiments, the church Eskimos use refrigerators melt water for washing food, using hot-hand refrigerator to avoid cracking, and transmission characteristics of Chinese cuisine will be followed by ... ... refrigerators sold to the local ice hotel, and opened several repair companies, are now opened an ice hotel, in-depth understanding of the use of refrig