Ding-Sheng Mou days - marketing strategy on the.docVIP

 PAGE \* MERGEFORMAT 22 Ding-Sheng Mou days - marketing strategy on the Marketing of the Road, like the use of forces to victory lies in using strategy. If an enterprise’s resources are unlimited, then obviously do not have to consider prudent, because they can fight with others the resources to fight a war of attrition, fighting a protracted war, who has many resources, who can quite to the end, who is the winner. However, each enterprise’s resources are limited, and no one can not afford a war of attrition of resources Moreover, in this barbaric way to fight pretty fight, even if won, is also the ‘Kill 1000, self-harm 800’, no doubt is unwise. How to use their own strategy, their vision, their wisdom in order to achieve their goals with minimal cost, has become an enterprise smart judge whether the standard will eventually become a measure of corporate survival. As a market, the marketing people worked hard for many years, I understand from the current discussion in this regard are many far as the author in order to understand, will be a variety of strategies to organize and summarize some for study. Marketing strategy of the Road, in fact, can be divided into Tao Mou, Man seeking, tactics, by seeking, abandoning seek, reverse seek, speed seek, designed to seek, great plans, all seek, but seek not to seek large 11. First seek: Tao Mou A strategic perspective, the concept of winning. A war to seek Road, attain the victory. Sun Bin said: ‘to the safety of those Road runoff is also’. Marketing should also seek Road. Politics and War in the Road is a political principle, the concept of form, ideology, marketing of the Road can be understood as ideas, just a marketing concept on the right track, businesses can win in the competition can flourish. As a social phenomenon, it is undeniable, there are still many domestic enterprises do not have ‘Road’, and many companies are still holding a perspective from the self, without taking into account the feelings of c