Do not die in an armchair GMP.docVIP

 PAGE \* MERGEFORMAT 7 Do not die in an armchair GMP [] i] 2005 Nian pharmaceutical companies must skip sandaokan How to make GMP resources to give full play to support product marketing? How to make a single product’s success into a successful product front? How to make a single marketing tool into a system marketing model? [/ i] In 2004 became the years of China’s pharmaceutical enterprises of the GMP. Be able to meet GMP requirements of business, cautious in order to not lose their focus, but there are still a certain gap with the GMP requirements of the enterprise, but also ‘soft and hard environment,’ Let’s start with them, to seek adoption of GMP certification. In fact, the market really has a vision of the enterprise will be recognized, GMP certification is only the threshold of the modern pharmaceutical companies into the industry, access card is to carry out enterprise products to market competition entry permit, enterprises should be based on GMP as an opportunity to comprehensively improve the internal management of level, to build the core competitiveness of enterprises, so will it be possible for enterprises to truly invincible. ‘To build the core competitiveness of enterprises’ that sound easy, but doing it difficulty,? ! Looking at the domestic pharmaceutical market, whether it is after several years of struggle, already has a certain strength and size medium-sized enterprises, or just getting started, have worked hard to get GMP certificate emerging enterprises also want to be able to rely on corporate own core competencies, quick position in the industry, target market, etc. to achieve substantial breakthroughs. As a long serving pharmaceutical customers to spread the blessing of the 21st century institution, conscientiously summed up the industry experienced a ‘GMP Year’ situation, that for medium and large pharmaceutical companies, the most practical problems to be solved is how to crossed the market Marketing in the work of three th