Do not do the little-known big brand.docVIP

 PAGE \* MERGEFORMAT 6 Do not do the little-known ‘big brand’ We often see a number of products on the market, which advertised ‘Chinese brand-name’, ‘China Famous Brand’, ‘China’s top ten brands’, ‘star endorsement’ and other kinds of dazzling aura, but we also like how they do not up once seen never even heard of the brand. For such products, consumers will be a little cautious and rational approach, but also no shortage of skepticism - Since it is a big brand products, why never heard of it? Therefore, such ‘big brand’ products in the terminal sales to consumers is difficult to be recognized, in the face of consumers questioned mouth Nanbian sales personnel, dealers恨铁不成钢 are unable to promote their brands, manufacturers also have to face the far-flung locations, the ineffectiveness of the difficulties arising and pressure. Relatively simple terms, a business in the market able to respond as freely as the fish, then look at whether companies have the appropriate competitive, such as low-cost, high-tech, high-quality, network wide, low price and promotion of good , promotion and strong. Who is both a ‘big brand’ but little-known enterprises and products, I think the reason is that manufacturers of enterprise competitiveness, the understanding of an error that ‘as long as the Bu Choumai not a good thing’, that ‘as long as marketing outlets the worry about consumers’, while ignoring the consumers’ prior knowledge ‘of the decision to purchase the importance of neglecting the promotion of capacity is also the brand enterprise competitiveness an important part, culminating in the market and difficult to pick up more Shenzhe is conspicuous failure. This type of a large number of enterprises in the building materials industry, they are busy, happy to join investment enterprises of all actions only for the dealer to join Shahi won. Shanghai Formosa floor is the floor, one of the industry’s export giants in 2006, began to enter the domestic market, the beautiful is