Domestic brands - to whom- What are they selling-.docVIP

 PAGE \* MERGEFORMAT 7 Domestic brands - to whom? What are they selling? Introduction: international brands BMW, Ricci, Parker, Pierre Cardin, Pepsi, McDonald’s, etc. Why is the long-term popular in the international arena? That is because they sell to and what are they selling the brand positioning has a proper strategic planning, it can effectively meet the spiritual needs of target consumers, while the spiritual and cultural style of the brand strategy is to maintain the competitiveness of the most enduring class based model of competition. Quantify the difference between the brand and class-based differences in The success of any competition are the result of differentiation. The differentiation can be divided into quantitative and class differences of the two types of differentiation. When you and your brand in the product of similar quality, performance, features, prices, etc. the number of consumers appears to be no different from when the products carried around all the marketing efforts and huge capital investments have become a war of attrition. Focusing on product quality, performance, features, and prices are mostly carried out to quantify the competition to compete. Therefore, when consumers think of products on the market when the uneven quality and cost-effective, better product quality, performance, and lower prices has become the most powerful marketing weapon. But when the company’s products of the rapid homogenization, after almost the same cost, the inability to produce quantitative competitive differentiation, and therefore product-centric marketing strategy naturally lose their effectiveness. Since the since the late 90s, China’s most sectors have moved toward maturity, and all enterprises and brand products and its background image (corporate image) have moved toward homogenization. There is no quantitative difference in products and manufacturing enterprises as the center’s marketing efforts and huge capital investments have become