Domestic Hosiery market research.docVIP

 PAGE \* MERGEFORMAT 3 Domestic Hosiery market research After the Spring Festival, the organizational strength of the Hangzhou many years off of East China conducted a month-long special Socks market research. Purpose of the market research is to further understand the current situation of the domestic Socks market better convergence of supply and demand, the value of the company to create play. market research focus in eastern Jiangsu, Anhui and Shandong company sales personnel to go to the wholesale markets, the apparel market, pedestrian street, clothing stores and other urban and rural areas, streets, friends and vendors at all levels, consumer friends detailed communication of market sales of all kinds of socks for serious scientific expedition. By more than a month of hard research, we found that A current circulation of socks by the backward wholesale market, mainly with natural circulation, purchase hard sellers at all levels, the risk is relatively large, brand socks super sales, but overall sales volume is not large and 2 the current market share of more than 80% of the market for low-cost socks occupation, consumer awareness of socks and requirements are not high. 3 Most of socks on the market mainly to the low level of low price, mainly infringement counterfeit Some brands even Socks are not doing business, but the market is flooded with printed the trademarks cheap socks to operate such counterfeit products of vendors, low profits, the risk is relatively large, 4. Means of competition in the market is basically a simple way of low prices, the price of a pair of socks and even better to rub the expensive shoes, more a not as good as a turnip green onions worthless Dealers at all levels of the distribution of products are almost no brand, product homogeneity serious, there are no distinction, there is no difference, the profit margins are generally low, sell a pair of socks profits low to almost unimaginable proportions. 6. Consumers,