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Do not sell trucks selling to make money programs
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Do not sell trucks selling to make money ‘programs’
Some time ago, was a well-known in Guangxi truck manufacturers please go to several provinces dealer school, teach them how to store trucks, selling trucks. Before the start of the course, visiting a number of trucks, stores, and some sales staff to communicate and control their home appliances industry, previous experience in the mobile phone industry experience, feel that at present China’s truck sales model, is only at the initial stages of sales, but also remain in the selling cars on the. The face of users and is currently a truck salespeople are thinking: ‘I want this truck to sell you, convince you to buy a car. ‘Rather than selling to make money’ programs ‘, that is, sales staff are not thinking:’ I want you to buy a truck to earn money, I sell is a system, the truck is just a carrier. ‘
For truck production tools such as products, no one is bought to play, and are bought to make money, the truck only affect the price of an element of the user to make money, what other factors affect the user make money? Only through these elements to seize and sell it to users to make money ‘programs’, in order to better sales of trucks, can bring the user loyalty. The following six elements to analyze the show.
First, the user must consider is the price of cars. The higher the price of the car, the harder the user allocate the money to buy, buy after the greater the pressure on resources. Truck dealers, to provide transport purposes in line with the user’s car, in line with the user capacity of the car to the user, and the price is relatively reasonable, can not be higher than the local market price.
Second, the problem is that the follow-up maintenance. The price of trucks is only one hand, the follow-up maintenance is customer care points. Maintenance and there were two main points, one better maintenance techniques, maintenance of the future, can guarantee that the vehicles performance.
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