Distributors and manufacturers to use to deal with Great Wisdom.docVIP

 PAGE \* MERGEFORMAT 7 Distributors and manufacturers to use to deal with Great Wisdom In my opinion, many retailers in how to choose the issue of proxy factory is more one-sided, and a considerable part of the dealers are most concerned about are: price, whether credit, exclusive agency rights. In fact, I think the dealers need to know first of all select agent manufacturers: manufacturers marketing strategies and objectives are with the company’s strategy and goal is the same (at least short-term goals or strategies should be consistent) and, if so, the cooperation of the two sides have a good start , you also have easy access to all aspects of factory support; if the two sides of the gap between strategy and objectives, and you can not confirm that you can close this gap, then gave up such cooperation, it is difficult to obtain the support you want, the final result are mostly broke up. Different manufacturers, factories at different stages in different regions of the marketing strategies and objectives are different. Marketing strategy is the core 4P - product strategy, pricing strategy, channel strategy and marketing strategy, manufacturers decided to target a different marketing strategies are different, generally there are two, one) Market priority: the goal is often the sales, growth rates, market share, 2) Profit priority: the goal is often the profit, profit margins, sales of key products, focusing on customer sales. Or both. To talk about co-operation with the first class manufacturers Adopt a market-first strategy, the market was mostly manufacturers who, for the pursuit of sales growth, market share and market leadership, its pricing strategy is often: price war (discounts and a high percentage of year-end Fandian), credit and loose credit policy; channel strategy often is: to maximize the use of local sales dealer network (at a time when manufacturers of the channel management is often extensive) and to improve distribution channels Distributio