Discussion on the green marketing ideas mature anthropocentrism.docVIP

 PAGE \* MERGEFORMAT 6 Discussion on the green marketing ideas mature anthropocentrism Since the 80s of last century, high-tech products quickly to every corner of society, expansion and penetration, it has quickly been unconsciously surrounded by high-tech products, high-tech enterprises in the national economy has occupied a pivotal position to explore the high-tech enterprises The marketing management has become an important topic. In the 90 years, scholars in the management of customer value theory developed so far there have been numerous well-known scholars from different research point of view the development of this theory, and can be applied in practice, value-driven consumer and customer-oriented concept has become a marketing development. So, how to use customer value to guide the high-tech enterprise marketing management with the need for and importance. Related content and features high-tech enterprises (A) the characteristics of high-tech products Originality of products. High-tech products with high technological content, imitators and counterfeiters generally difficult to imitate, such products have unique characteristics and differences, and is the high-tech enterprise’s core competitiveness. Product complexity. In general, high-tech product design and manufacturing process is relatively complicated, the user is not easy to understand all the features and functionality of the product, consumers know the extent of their product is lower than the average, so products are relatively high barriers to entry. High-risk nature of the product. As the market and technology uncertainty, high-tech product development and marketing to invest a lot of manpower, financial resources and time, and research and development is relatively low success rate, which have greater risks. Non-continuous product innovation. High-tech product innovation, both for existing products, functions, structure, style make improvements, but also a major breakthrough in