Double up how to do alcohol promotions-.docVIP

 PAGE \* MERGEFORMAT 11 Double up how to do alcohol promotions? Moderator: reporter Wang She-feng Invited guests: Henan Province, vice president of marketing, Fan Yunfeng Bin Cheng Sammi wine company in Sichuan North, Northeast district manager, Cheng Shuang-lin Double wine of intense market competition She-Feng Wang: As the Mid-Autumn Festival, National Day is approaching, many liquor manufacturers are doing all minds, in full swing around the busy holiday promotions. Mid-Autumn Festival, National Day is the liquor into the season’s signature threshold time, everyone hoped that one season to enter the threshold of wine can be ‘technical’ pressure of the pack, Swordsman, because the first ‘battle’ ability to fight is often a direct impact on the entire Liquor sales season success or failure of businesses. Sichuan, Mr. Liu now more headaches, although the Mid-Autumn Festival, National Day is the peak season for liquor consumption, but many brands are looking at this market, competition is too intense. Fan Yunfeng: Indeed, a lot of liquor companies are now focused their attention on the Mid-Autumn Festival, National Day double, resulting in this period of the liquor market is fiercely competitive, each enterprise is Baxianguohai, have done their best to use a variety of ways and means to increase their product sales. Lack of understanding of business operated by Mr. Liu product details, and I on how to Mid-Autumn Festival, National Day liquor sales make this issue about his own views. In fact, any one promotion, the most fundamental point is that to have promotional selling point, but the design of promotional selling and promotional activities have often priced liquor brands, brand packaging grades, and brand awareness, brand culture, brand names and brand’s target market is closely linked to the situation and so on. Yao Da Brand Concept She-Feng Wang: Fan, president of White wine as a great deal of research marketing experts, can not we give Mr. Liu