Drug marketing- knowledge replaces.docVIP

 PAGE \* MERGEFORMAT 10 Drug marketing: knowledge replaces For pharmaceutical companies, the biggest challenge may be that new knowledge of marketing will fully replace the original relationship marketing. What consumers are interested in According to the Shanghai Medical University and Shanghai Fahrenheit Dispensary Co., Ltd. recently conducted a joint survey: consumers during consumption of drugs, the most desired on the drug more comprehensive, high-quality knowledge services; that 93% of consumers in to buy drugs when the salesperson will want to carry out medication guide, while 34% of pharmacy sales of drugs derived from the knowledge of drugs usually read the instructions; in influencing consumers to buy drugs, a number of factors (such as brands, quality, price, efficacy, advertising, formulation, packaging, , etc.), consumers value most is the drug efficacy. As can be seen, with the education level, income levels rising, consumers become less concerned about drug prices will decline somewhat, while the quality, efficacy and so more and more emphasis on internal factors. Since April 1999 the first national drug price cuts, the state of the artificially high prices for drugs to suppress the gradual strengthening of supervision and management of drug prices. This is essential to drug production and distribution companies had a greater impact. In order to allow circulation attractive profit margins, production companies tap potential in addition to production costs, the marketing also instinctively chose the ads in order to post-WTO tariffs on imported drugs fell to 6% and foreign pharmaceutical companies Under the dual pressures of large-scale approximation as much as possible to seize market share. Misunderstanding of drug advertising Given the current drug pricing, the price still above the provincial level management control, so the same variety, quality regulations there are still ‘in the pipe price’ and the provincial price of two kinds of pric