Drug marketing salvation signs.docVIP

 PAGE \* MERGEFORMAT 18 Drug marketing salvation signs In the current competitive environment, pharmaceutical market, drug sales competition must be a means of competition from the sales return to a more competitive nature of drug efficacy, regression to the professional academic marketing competition, which is to establish barriers to the fundamental way to product competition, but is the product salvation, corporate salvation signs. Proprietary Chinese medicines, bio-innovation in medicine in particular, takes advantage of patented chemical drugs can not carry out take-ism, while an earlier start brand building. And substituting the loss of deductions on the cost of future rates of investment agent mode, we can not sustain the business to survive in the current market environment, it has evolved as a means of self-destruction business. Academic marketing the correct way and the difficulty does not lie in how to promote, but rather to promote anything. In order to obtain a unique drug efficacy claims, companies should strive to drugs to the market after studies, it has three levels, five-fold. It is the drug of academic planning the direction and goal, but also a basic guide to the management of drug life, and more pharmaceutical companies is the winner of the road ahead. First, full circle Pharmaceutical marketers After more than a decade of ‘scenery’, the program has started to feel weak from the sales growth pressure. Thus, in recent years, millions of sales salvation army operation began. Such as: large strategic heading ‘Blue Ocean’ development of the third terminal, and even then puts forward a fourth terminal, the concept of the fifth-end market segments, various forms of business alliances, the business interests of the Community Alliance in the Making; small tactical terminal block pharmacies, SMS communication, home visits, Interview; and the combination of the various forms of patient education activities. Is not only a marketing staff of sales a