Double-edged sword to see both sides - a clear understanding of ballast channel of fast moving consumer goods.docVIP

 PAGE \* MERGEFORMAT 10 Double-edged sword to see both sides - a clear understanding of ballast channel of fast moving consumer goods The so-called ballast is selling season ago, manufacturers selling season in order to grab a larger market share, increase the pressure on the channel will be pressed into a lot of inventory that dealers warehouse behavior. In the fast moving consumer goods industry, commonly known as ‘pre-season ballast channel’ called ‘ballast’. In the highly competitive fast moving consumer goods market, every season approaching, a variety of ‘ballast’ strategy after another, people have learned about most of them are certain manufacturers ‘ballast’ policy was a success, certain Manufacturers ‘ballast’ clever use of techniques played a role in skillfully deflected the question. Fact, the ‘ballast’ for the manufacturers who are a ‘double-edged sword’. , Of course ‘ballast’ the benefits for manufacturers, but how many people see the ‘ballast’ failed to manufacturers and distributors do harm. Make good use of the right of manufacturers, is the cutting edge of anti-competition to expand their market, with good will be self-harm their own dealers and markets, and affect their sales channels and so on, but will be head of steam; the same dealer ‘ ballast ‘policy was successful dealers will bring considerable profits, and expand their influence and improve their own network, if unsuccessful give dealers the credibility, networks, funds are adversely affected. Clearly, the double-edged sword in a negative impact on their impact may be even greater. Then the channel ballast if the manufacturer and distributor of improper operation will bring about what harm does that first and foremost from the manufacturers and distributors for the ‘ballast’ talk about the motivation, because motivation is the incentive buried double-edged sword. Manufacturers willing to fight, businessmen willing to endure Here, first take a look at what the motive manufacturers