Domestic exports to its own brand first.docVIP

 PAGE \* MERGEFORMAT 6 Domestic exports to its own brand first Bring domestic exports to, often caused us a lot of imagination, a few years ago, “foreign end of a single”, “export model” used to be high quality, low price of goods on behalf of; 2008 by the financial turmoil, a large number of domestic exports began to seek the way out the factory , “export to domestic sales,” was first mentioned in a number of export-oriented processing enterprises in strategic planning development plan up. In the hardest hit by the financial turmoil, the local government to actively promote the export-oriented matchmaking business transformation and upgrading, such as Guangdong has held two foreign-invested enterprises in Guangdong products (domestic Expo (referred to as “outside the Fair.” I also participated in the recent external blog Council of Experts for the export enterprises at the branch, trying to address issues ranging from export production-oriented enterprises to domestic enterprises to change the brand marketing problem. Generally, there are way sub: 1. to create their own brand, 2. agents of foreign brands, 3. to establish own terminal channel; 4. for domestic retailers own brand OEM OEM; Create your own brand Speaking of exports to domestic sales, many export enterprises first thought is to create its own brand, after all, the major foreign brands over the years as OEM manufacturers, to earn just more modest processing costs, the brand can bring substantial value-added products is the dream factory; But creating a brand is easy, easier said than done to successfully promote a brand; in fact, almost all the export business has its own brand, but have their own brands at home and abroad can not be truly up and running; Actually, this is inevitable, on the one hand due to the long focus on overseas orders and production, and export factory basically lost the brand planning, brand design, marketing, terminal management and branding, and even product developm