Do not make outrageous advertising.docVIP

 PAGE \* MERGEFORMAT 15 Do not make outrageous advertising Advertising Age, and some people nervous, some people know what to do, and some people even do not know the Internet information age, the prevalence of drug advertising in the end should go from here? The face of advertising in the ‘double-edged sword’, businesses, and advertising, if used well, it will overflow basin bowl filled with bad Zhulandashui worth the risk not only more likely in the ‘scenes’ flame of the At the same time hurt herself. Drug companies and drug advertising should be calm and relax and think about how the advertising creative, advertising in the end do what is ‘whiplash pits them top ring’ or ‘go down the drain without the sound,’ yes we should reflect on the time! Drug advertising momentum gradually slow Drug companies drug advertising has always been the television, newspapers and magazines as a medium of camp, the three major product advertising spread. Flying all over the world face the dazzling advertisements of medicines, often cause confusion, but also a lot of advertising of drugs has been very bland and can not be deeply rooted among the consumers did not give left a deep impression on him. Mediocre advertising creative advertising coupled with unscientific, then the effect of bringing to the enterprise is also obvious. This is caused not only drug manufacturers as ‘Caesar black pepper’ like a waste of resources and costs, but also to more consumers and patients will also have a kind of aversion. In particular, have just listed some new products, need to be advertising supported, manufacturers use the traditional ‘land, sea and air’ mode of advertising strategy, like in the shortest possible period of time distribution in the volume or even a place in the terminal, together with no advertising cost-effectiveness of statistical accounting, how effective advertising in the end, manufacturers are not very aware of. What’s more, time-tested method increasingly regulated p