Do not mess up cross-cultural marketing.docVIP

 PAGE \* MERGEFORMAT 7 Do not mess up cross-cultural marketing ‘To use my language to buy, using your language sell. ‘This is to other countries and from other cultural backgrounds to promote products and services is worth remembering the famous quote. The growth of the purchaser to determine their language and cultural environment. If the seller accidentally incompatible ‘cultural baggage’ into business relationships, perhaps ranging from the beginning doomed to failure. Cultural Iceberg Cross-cultural marketing experts as the first step is to recognize the importance of cultural factors. This is not like the sound so simple, because most people not aware culture, we always are in these, exposure to other cultures, we generally do not see their own culture. Thinking about cultural effective way is to view it as an iceberg. The surface of culture, that is the part above the water by the physical composition of things, such as food, clothing, language, architecture, and non-verbal signals. However, more importantly, the main part of the culture, but hidden under the surface. It consists of hidden facts, which include knowledge, beliefs, values, expectations and preferences. These intangible factors driving the buying behavior of our daily seen. Obviously, for navigating unfamiliar waters in foreign markets, sales staff, the most dangerous part of the culture of subduction. The three key aspects of communication, relationship management and non-verbal cross-cultural differences. An important task is to establish contacts with foreign customers and communication with their own the difference, and to design effective response. And context National communication may be the most obvious difference is that some of the context-oriented messages sent, and some focus on message content. Focus on content, such as the United States, greater reliance on details, words, numbers and other information that is communicated. In contrast, the Japanese were more use of con