Domestic garment industrys marketing should be more fully.docVIP

 PAGE \* MERGEFORMAT 6 Domestic garment industry’s marketing should be more fully As the saying goes ‘basic necessities’, showing that clothing is a priority of daily life, particularly in improving people’s lives today, the dress more comfortable, more decent, more taste better has become a constant pursuit. Comply with the development trend of international and domestic apparel industry, the domestic apparel industry 10 years, with the rapid development, China’s garment and textile export volume ranking first in the world currently is the world’s largest apparel ‘processing center’. But also only the largest ‘processing center’ only, the lack of well-known fashion brand is still the decision of China can not become a true great power the main reason for the clothing. Not only in the absence of international brands, even in the domestic, domestic goods, factors, just look at the brand license only appeal to consumers remain at a low level, the most attractive to consumers is much cheaper than the price of foreign brands. Ruoqiang the realm of consumers to purchase products divided into three types (worship type, preference-based and familiar type), then the domestic apparel industry can only be regarded as ‘familiar with the type’, and consumers are generally not large number of brand preference, and certainly there will be no worship, the choice of the brand also remain in the heard of products, from the surface to reduce the risk of consumption, but also telling the people around: ‘I dress is actually quite a bit well-known brand, although not world-famous brands, but also not the lack of well-known brands. ‘Consumers a general lack of awareness of domestic clothing brand, trust and intimacy, of course, and related technologies (such as design, plate making and tailoring, etc.) behind the related, but the author from another point of view, marketing is not sufficient a cause can not be ignored. Marketing, and consumers is the whole communication, such com