Domestic fishing tackle industry- small industry large market the market marketing undefended.docVIP

 PAGE \* MERGEFORMAT 12 Domestic fishing tackle industry: small industry large market the market marketing undefended Fishing as a leisure sport in the West enjoy the “Water Golf,” said the reform and opening up, as China’s rapid economic growth and population increase in leisure time, leisure sport in the country of such rapid development. To shareholders , security, private owners, retirees, laid-off workers, landless farmers, other freelancers, more than 30 men over the age of the main representatives of the fishing enthusiasts strong purchasing power for the fishing tackle industry has brought vitality. Was started with the export of domestic producers and foreign fishing tackle brands in China suddenly found the original piece of “little cake” become bigger, and the issue of enticing fragrance With the recent financial crisis, foreign market demand substantially reduced, making a lot of fishing tackle manufacturers to give up the sidelines, instead determined to enter the domestic fishing tackle market, seeking effective breakthrough article mentioned the use of fishing tackle is the fishing rod, fishing reel, fishing line, hooks, bait, etc. a range of sports equipment. China’s vast territory and abundant fishing tradition since ancient times, but the use of professional fishing tackle ways to improve the fish, or from the United States, Europe, Japan and other developed countries, incoming, so from the beginning, the domestic manufacturers are most fishing tackle OEM orders based on production, export mode of operation to establish and develop. Although the number of fishing tackle products covered by the category, but different categories in addition to product development, production, investment and other aspects are different, they are targeted customers, marketing is the basic mode of operation identical, so this will stand a domestic export to the domestic manufacturers of fishing line round (H enterprises tackle domestic marketing perspective