Drug name the new regulations flex to the enterprises chords.docVIP

 PAGE \* MERGEFORMAT 6 Drug name the new regulations ‘flex’ to the enterprise’s chords June 1 implementation of the ‘drug instructions and labeling regulations’ and ‘With regard to further regulate the management of drug names notification’ has been surprised to become a communication strategy for a watershed for pharmaceutical companies. State Food and Drug Administration in the new provisions not only for the pharmaceutical active ingredients, warnings, adverse reactions must have provisions for the further demands, the most important thing is the use of trade names put forward a specific ‘weakening’ requirements, and This corresponds to the request ‘Zoom’ generic drugs, and its exact location, size, font, color, and many other details of the provisions in detail. In short, drug packaging, the most prominent product name will be its generic name, rather than the large-scale advertising trade names. The introduction of these new regulations can be regarded as the State Food and Drug Administration of the widely criticized by public opinion, ‘one drug over’ phenomenon in response to the results of its implementation will bring a number of generic drugs wore colored rings’ colors ‘, so that the true meaning of the terminal to accept consumer choice. The reality is that one can not be optimistic, the domestic chemical pharmaceutical companies almost entirely of generic drug production enterprises, the implementation of the new regulations is bound to the formation of the overall impact on the domestic pharmaceutical, corporate communication strategy faces enormous challenges. Seemingly simple name of the medicine of drug packaging and the new rules, just right to ‘flex’ to the chords of the enterprise. Under the new rules, the larger advertising ‘Weihong’, ‘Somet’ integration and other products had to go to ‘azithromycin’ name; ‘Roche-fen’, ‘Franc-fen’, ‘Ceftriaxone’ and other products are also grouped together to ‘ceftriaxone’ sects. The resulting effect is the