Drugstore Retailing how to respond to changes in OTC brand name products.docVIP

 PAGE \* MERGEFORMAT 18 Drugstore Retailing how to respond to changes in OTC brand name products In some industry seems to talk about this topic, it seems a bit late, because it away from Nanjing and Xian-Janssen Pharmaceutical events for half a year time. Chinese Medicine in Nanjing in May this year, announced the suspension of any variety of drugs from Johnson amp;amp; Johnson bought the grounds that the Xi’an-Janssen price of the product too high. Industry knows, the deep-seated reason is that the most important interests of both sides of the game, Nanjing, Xi’an-Janssen Pharmaceutical believe that gross margins are too low, and this view has been accompanied by a number of pharmaceutical business and a union recognition and support of the powerful. In fact, this incident is not new, in the previous, manufacturers a variety of ways between the ‘game’ had been played out in various places. In the past year, several major retail chains Chengdu Chinese Medicine there with domperidone, a sense of health, the Start Time and other brands and all the intense conflict in the OTC market situation. A number of other ‘branded products’ in some areas also suffered a boycott of the retail terminal conditions or restrictions, or lack of cooperation. Interest groups took place when two irreconcilable contradictions, in particular, this contradiction is not a personality problem, but common problems, we must begin to wonder, is not which side problems, not adapted to the times of development? Today, same old tune, because there are many businesses in the detours. I put in the above co-operation with the manufacturers ‘game’ is not the right word to describe a matter of fact, whether the profits of manufacturers and finally high or high-profit business, in fact, is not important, is the product to be sold ultimately to consumption persons, patients pay, in other words, ultimately, where to take profits from the consumer, manufacturers are among the more cooperation and par