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Drink three core elements of successful new products
Has recently been in contact with the beverage company, which recently also with a beverage company entered into a collaboration, that contact with beverage companies, I also continue with business owners and marketing executives were on collision marketing thinking. Some time ago I very casual to write a lt;lt; mineral water market, a group of idiot in action gt;gt; critical articles, resulting in hundreds of marketing people and advertising people plus my micro-channel, with my depth. In fact, before writing the article, I have the basic law of the beverage industry conducted some research, followed by shopping with their own subconscious mind to consumers unique insight, I found that a beverage products, especially the new drink, to the short term gain market acceptance, must have the following three core elements: 1, taste must be acceptable to the public, at least the core of the target population can accept Food industry products if I say taste is the first important, I believe that there are not many people oppose it? Our taste buds to enjoy the delicious taste itself is born, usually not fit to eat some food that was forced to taste, such as medication, etc. who are willing to spend money on something so awful? Therefore, the taste, the food is definitely the first element of the success of the product, no way, you’re going to argue with me, I can not help you, because that’s not for me to say, but consumers have the final say. So what kind of taste be suitable for it? Tell you, good taste, is common all over the world, no matter what nationality you are, how about the usual habits? That someone was going to say, so hard to drink Coke, why the world’s best-selling?, I do not want to say you brain damage, but still want to tell you one thing, Coke is an American, it is a strong cultural influence, a lot of people try to Coke when it is a fashion trend with a drink, n
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