2015-2016学年译林版高中英语必修4unit1Project1+.ppt

;Guide 1 : listening and skimming(P1) 1.What is an ad campaign ? 2 . What media can you use in an ad campaign ? 3.what should be first consider? ;2 .true or false on Article 1;Ⅱ.Questions based on Article 1;Ⅱ.Questions based on Article 1;3.Fill in the blanks;Ⅲ.Fill in the blanks;Fast-reading;Ⅰ.Questions based on Article 2;2.Who’s the target audience and why? To discourage high-school teenagers, who are the target audience, from smoking. 3.The following approaches to achieving the goal are used except ________. A. Tell teenagers to care about health and future. B. Educate teenagers about the bad physical effects of smoking and those on the people around them. C. Tell them smoking is not cool or attractive, on the contrary, which makes people smell terrible. D. Convince the parents to urge their children to give up smoking.;Ⅰ.Questions based on Article 2;Careful-reading;Ⅱ.True or false questions:;Ⅱ.True or false questions:;Ⅲ.Fill in the blanks; put large posters around the school with logo and slogan. Our website will ________students with more information about smoking. We will also ________ an article in the school magazine ________ students about the dangers of smoking, and we will ________ an essay competition as ________. ;It is because many people think that smoking is cool or enjoyable, but they are not fully aware of the effect that it ________ ________ their health ________we choose this picture as our logo. We want to ________ people into ________ that many people smokers die all too soon ________ illness and diseases ________ to smoking.;Homework : read and find out the language points