Effective alliances in order to improve supplier the right to speak.docVIP

 PAGE \* MERGEFORMAT 4 Effective alliances in order to improve supplier the right to speak Right now, the supply of retail, the retailer dominance, there are more right to speak, this can not be questioned, but the supermarkets, more and more the number of suppliers have not followed growth, occasional scarcity of potential, if combined trades and industries, making full use of their advantages and effective alliances with their peers, or tasteless supermarket chicken ribs can change the status quo, may be able to gain more benefits. Of course, suppliers, alliance success is not high, but less likely to supermarket joint, therefore, the use of limited resources, so long as a good grasp of, or has a chance. First of all, the Union must have influence, that is, in this industry, you are first or second, the person with your union too. In addition to the alliance that you, the rest of the competitors did not have the brand influence, or will have, but very small. Case 1. In a certain city, the local frozen food products are mainly three-wide, thoughts, and Cody. Otherwise, such as Yunhe, Lung, high-cut with Erie. Other small local brands. 3 full, and thoughts have been so painstakingly built up for many years, becoming the first choice of consumers by name. If a supermarket does not have two brands, the supermarkets did not do the same as the frozen food. Consumers feel that you are incomplete varieties. Cody Although the qualification is older, but in recent years, advertising Su Liang, marketing weakness, no longer has an edge. In this case, the three-wide and missed a joint, to the supermarket the same approach to present their conditions, with the entry from the same. Which supermarket do not agree to one if the conditions are not another contract. As a supermarket this regard, largely on the two together to try to keep this possibility, each afraid I do not have someone on the formation of merchandise missing items, resulting in incomplete image of the sp