Effect the indispensable brand calcium!.docVIP

 PAGE \* MERGEFORMAT 10 Effect the indispensable brand calcium! Brand is the competitive weapon, but the new brand how to do? Rely on to grow the new brand? Fu to find a summary of successful brand creation and development of the law, which is ‘the effectiveness of the brand’ and ‘the effectiveness of branding’! A successful brand creation and growth of the process, the relationship between the efficacy of the brand and products usually go through two phases, the first to create the brand, that brand efficacy phase. This stage of the effectiveness of marketing communication activities should not play a shell brands. Use the efficacy of the demands, so that the brand positioning and brand content in the products, floor, concrete, let consumers through product functional efficacy of the product and product brand awareness and preference formation, thus supporting the efficacy of the brand Fu Zuo grow up. After growing up when the brand, marketing and communications activities into the second phase, namely, the effectiveness of branding phase. Marketing communication activities are no longer point to a single product and effectiveness of the functional efficacy of the product began in the detachment out of turn to branding. At this time, the brand feed products, brands to help establish the status of products in the market to obtain the trust and achieve buy. Efficacy of the brand, the effectiveness of branding, has revealed a successful brand in the creation and growth in the process of universal law. There is no effect of the brand could stand; no branding, business do not. Why can of Coca-Cola syrup made of the king of the brand Many of you know, remains the largest in the world Coca-Cola brand throne, is actually invented by an American doctor treating colds headache medicine, pharmacy in Atlanta in 1886 the first sale. Why is the brand of a medicine can be made so big, the world’s best-known mineral water brand has far too low, the most crucial element