Effects of lifestyle marketing firewall.docVIP

 PAGE \* MERGEFORMAT 5 Effects of lifestyle marketing firewall Way of life is that people arranged in accordance with a central objective of the pattern of their lives, and through his activities, interests and opinions can be reflected. The center goal is certain values inherent in thinking. When the product after the formation of consumer lifestyles, and later those who try to educate consumers will find how difficult it is! ‘2 Lao Jin Wei, two pure health. ‘In Guangdong restaurants, customers are constantly told attendants. For the tourists who come from outside, listening to the like Yunliwuli. 2 Lao Jin Wei, 2 Sumio What is this? All had to understand Cantonese, Lao Jin Wei is a Shenzhen Kingway Brewery, taste thick, the high degree suitable for Cantonese habit of drinking beer, entrenched themselves in the Guangdong market for years. Sumio Sumio is synonymous with the Pearl River, Guangdong people have been considered a pure draft beer is the Pearl River, so customers only have to say of course, is the Pearl River Sumio Sumio. If the waiter brought Qingdao, or other brands of pure health, be returned immediately, if not able to provide Pearl River Sumio, and even food do not a. Cantonese way of life had already been a specific product of these two brands into the lifestyle where they become an essential part of it. Qingdao Beer in the South China market in terms of channels of distribution in the various aspects of marketing into the terminal than the two large multi-business efforts, over the years and grind and still not break through the blockade of these two regional princes. Since they are already integrated into the Cantonese way of life. No matter how good, Qingdao Beer, how low the price, promotion, how cost-effective. In fact throughout the country, the local brand of beer can be breeding ground corner survived because of their integration into the local way of life. Qingdao and Venus beer plant active in the country, there are logistics cost