Electronic concessions offers wisdom.docVIP

 PAGE \* MERGEFORMAT 9 Electronic concessions offers wisdom SMS and MMS coupons to internet end-users and cell phones available for free download e-coupons, people holding e-coupons can be specified in the business place or place of consumption, shopping and so on, enjoy the commitment by businesses to provide discounts service. The current popularity of electronic tickets has already begun, regardless of local or multinational companies, have been available on the website by people to download or forward e-coupons. As a media, as a promotional tool, with the 3G era, e-coupons are also being approached to us. My first contact with electronic coupons, or in 2005, when China Mobile is planning an alliance for the business promotion activities, the customer as long as the Result 100 yuan to be able to receive a message that, with SMS to a designated restaurant for dinner we can break 8.8 fold. Although only a small message, but to stimulate customer participation in the activities. Result month and shame the clients last month grew by nearly 10 percentage points. Of course, the event also appeared a little trouble, some customers because they do not accidentally delete text messages, leading to Result is no way to get a discount situation. Today, the use of coupons has been very common, regardless of operator Ye Hao, or the ordinary business, to pass through to promotional coupons. In the form of discount coupons from the point of view, has undergone three phases, the first is the SMS, MMS second phase, to the last two years, the rise of two-dimensional code. Of course, for the average businessman, the most frequently used or MMS version of the coupons. After all, two-dimensional code also need to identify a terminal device, there is no MMS was so easy. In the final analysis, ‘e-coupons’ that is to let customers enjoy the benefits of a certificate. If we go to a simple watching, this and our regular paper coupons no difference, that is, only one certificate. H