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Emancipate the mind get rid of the thinking Tieguanyin brand development obstacles
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Emancipate the mind get rid of the thinking Tieguanyin brand development obstacles
In 2005 the boom-bust after tea to the Chinese tea left a big player in the ascendant. Pu’er later, green tea, jasmine tea, black tea, Tie Guan Yin tea, who did not eager to become the new Chashi overlord. Finally Lucky Tie Guanyin tea come to a head, Tie Guan Yin tea its unique taste and outstanding compatibility, the success of the domestic successor of the tea light tea market fights to further carry forward into the new era of the most hot tea, up to the Beijing hub, down to the township Shino, one could see traces of Iron Guanyin tea, and even the northern border, such as Inner Mongolia, Xinjiang and other places are also popular Tie Guan Yin. If lucky I still regret, it is that with the prosperity of Tie Guanyin tea industry, compared Quewu Tie Guanyin tea brand building dimensions of power. Today, the value Guoyi’s Tie Guan Yin tea companies are only just on the spring, eight horses, Tie Guan Yin Group, Huaxiang Court, such as a few hundred Huahong house over 100 retail outlets only on the spring, Huaxiang Court, eight horses, the ideal length and more than ten months, Tie Guan Yin tea, the output value of billions each year, and is not concentrated in the hands of the brand strength, but by tens of thousands of enterprises and individual industrial and commercial households tea partition.
Although at the beginning of the rise of Tie Guan Yin tea, there is no lack of tea prices for brand building and breakthrough in the exploration, is committed to seize the largest possible market for cake, but due to various congenital or acquired factors that make this attempt encountered widespread failure, loss of social resources, they also dealt a blow to Tie Guan Yin tea prices branding ambitions. The most deadly was that almost everyone agrees that Tie Guan Yin tea brand building is the main reason for the slow and lagging Tie Guanyin tea industry of socia
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