Emphasis on brand personality and individuality of brand communication.docVIP

 PAGE \* MERGEFORMAT 17 Emphasis on brand personality and individuality of brand communication [Case A]: Absolut Vodka: Absolut Vodka absolutely perfect Absolut: absolutely perfect brand Absolut Vodka, vodka from Sweden, became 20 years to lead the fashion and the era of the classic consumer brand. Absolut Vodka’s success story can be traced back to 15th century. Sweden’s wine industry was well developed, almost every household has its own wine Swedish family workshops. In 1879, the Swedish entrepreneur Lars Olsson Smith Russ. Olsson. Smith uses a new type of brewing process - namely, distillation method, a change in the past history of the Swedish brewing process rough, through multiple distillation columns will appear in the entire brewing process impurities (including wheat, waste, water impurities, etc.) to out to spawn the wine mellow and pure. And its own brewed vodka named Absolot Rent Branvin, meaning ‘absolutely pure vodka’, he himself has thus been named ‘King of vodka’ title. Since then fame throughout Europe. Early 20th century, Sweden, all of the wineries will be handed over to the government unified management and operation, Absolut is no exception, Stockholm, Sweden by the company. From this point begins with opening of Absolut Vodka, Sweden advance to go abroad to the U.S. market. 70 years the United States, annual consumption of about 400 million cases of vodka. However, Vodka process is relatively simple, without storage, therefore, many U.S. companies have brewed vodka for the American market. In 1978, Vin amp;amp; Sprit, president of Russ. Lin MA and Foreign Trade Director, Kurt. Nikon Chi led the delegation began their trip to the United States. Absolut Vodka: Absolute Perfect Packaging Absolut Vodka Vodka eternal personalized packaging, for no one is familiar to consumers: short-necked round the shoulder of the crystal bottle, originality in all the marked Absolut Vodka Vodka text message in bold font color directly printed on the bo