Enterprise deformed targeting tier.docVIP

 PAGE \* MERGEFORMAT 7 Enterprise deformed targeting tier In recent years, on the one hand, a second-tier market is very competitive, high-end brand shops, expensive resources, the market stabilized and saturated, companies want to make a difference in this market, you need to spend several times the investment, on the other hand, With economic development, three or four lines market has to grow up quickly. How to seize the opportunity to market three or four lines? Products to be deformed Face gradually grew up three or four lines, consumer brand awareness gradually awakening, the original simple, low-end products can not meet the needs of people. According to this situation, the food industry should be in the product to make quick adjustments. 1, the product close to the four-tier market demand Wahaha because people want to seize the small town nutritional supplements and milk prices are too high, consumer psychology, specializing in the development of a ‘Nutrition Express’ beverages, including milk content of more than 30% fruit juice contains a lot of fiber and rich vitamins, heavy and mellow taste sweet, nutritious and diverse, urban consumers quickly gained recognition in the national tier hot market. Many high-end enterprise in the development of new products, often intentionally or unintentionally ignored tier market consumer demand, that the development of such high-end products will affect the image of the brand, is not conducive to enterprises to enter the first-tier cities. Radius that such worries are unnecessary, Wahaha tier market did not affect the success of its brand image, but instead greatly enhance its brand awareness and market share, is a measure of fame and fortune. 2, packing groups to meet the aesthetic Three or four lines of consumer culture and the quality and aesthetic appeal, though not first-tier cities, but compared to the past, great changes have taken place and people in the consumption process, but also not sa