Enterprise decision-makers must have fast by half a beat marketing concept.docVIP

 PAGE \* MERGEFORMAT 20 Enterprise decision-makers must have ‘fast by half a beat’ marketing concept ‘Fast by half a beat’ was originally a musical term, a reference to the marketing, its implications are of different research areas with a new interpretation, it says that an enterprise in order to achieve success in marketing, not work behind too ahead of its time is not OK, and only appropriate advance Caixing. Backward here refers to the ‘belated’ or ‘belated’, ‘too far ahead’ refers to the ‘quick one shot’, ‘appropriate advance’ Ji Zhi ‘fast by half a beat’. They are opposed to ‘flat shot’ that is the level of the same industry as a whole, the status quo within the enterprise as a whole, consumers in terms of overall consumer awareness, in which the ‘fast by half a beat’ and ‘belated’, ‘quick one shot’ and ‘belated’ are mutually antagonistic relationship. 1, slow by half a beat What is a ‘belated’? ‘Belated’ is the lack of some forward-thinking enterprise decision-makers, or slow, or conservative, with the tide behind, let others led by the nose, or no one else steps go far quickly, keep up with the situation. Last fall, Zhengzhou Golden Star Brewery, Inc. introduced the ‘Venus of wheat beer’, this new one market, it has been a wide range of consumers favor. At this time, Oak Brewery realized that their market has been under threat, so they have non-stop in two months later, developed out of a ‘wheat beer’, the highest of its fine-sounding name ‘oak golden wheat’, which kinds of wheat beer through the ‘oak’ people marketing, with a number of consumer groups, but more than ‘Venus wheat beer’ one step too late, too late by half a beat, promise a big beer market only occupied a small portion of the previous is ‘oak loyal consumers’ part of the consumers are put into the ‘Venus’ under its command. Why? It is because ‘oak’ in the sense of a half-beat slow, resulting in behavior is also slower by half a beat. As long as a little sense of point of interest in