Enterprise Customer strategy- find the value of cross-point.docVIP

 PAGE \* MERGEFORMAT 11 Enterprise Customer strategy: find the value of cross-point Century the idea of flourishing consulting: the business community, manufacturing of products production and circulation of goods sold between businesses is inevitable that there is a difference of. Without this difference the existence of, business can not survive, marketing From EMKT. also could not exist! This crucial difference, in fact will always be paid by the customer. Out why customers are willing to pay the difference then? The only reason is that customers get value. From the perspective of corporate marketing re-engineering, corporate marketing, customer value can not be a breakthrough, will accomplish nothing! The key breakthrough in customer value opportunities: find the value of cross-points: ‘Enterprise marketing re-engineering - in front ahead of its competitors to know the secret’ of the book clearly states: the business community, all in the field of customer value can not be a breakthrough in business, will be very difficult and hard. Because all of the companies can not break through customer value, are to do two things, two things are called enterprise marketing are two classic stupid. A very interesting thing, any commitment to do two classic stupid business, speculating that they were very clever marketing. In the hundred years of marketing dictionary flourishing inside the first corporate marketing classic stupid, that is desperately selling point for manufactured goods. With regard to selling point, Tracing the source, clearly put forward the concept of selling points are the United States Bates, chairman of the company Mr. Luo Se. Mr. Luo Se advertising creative needs of the then groundbreaking proposed USP (Unique selling proposition of the abbreviation) concept, which means that a unique selling proposition. This idea must be unique, is the competitors are not or can not put forward this idea must be strongly impressed by millions of people, that