Enterprise Four Levels of competitive strategy.docVIP

 PAGE \* MERGEFORMAT 10 Enterprise Four Levels of competitive strategy Wong Lo Kat with a single product as a herbal tea industry thriving, just spent eight years on record sales of over one billion products sold in miracles, not to create a copy of the domestic beverage industry marketing myth. This is not only due to JDB the company’s market positioning accuracy and successful operation of the brand, the company also benefited from the unique market JDB mode of operation and refinement of management. Practice in the sales, the JDB Group an anti-domestic beverage business to marketers as the core, and modern channels of distribution as the main mode of operation, but another way as the first entry point to widening the field of food and beverage market, the enterprise sales oriented, dilute the dealer function, the refinement of the market. This mode of operation is the establishment of market standardization in the enterprise sales process management and strong executive power sector basis. This directly reflects the internal management of more treasure the level of skill and market operations, is the leader among the beverage industry. This is the triumph of Wong Lo Kat herbal tea, high-speed development, and his followers can only hold a candle to lies. However, there are always two sides of things. With the passage of time and market expansion, Wong Lo Kat for promoting the success factors is the reason for its dotage. Wong Lo Kat in fact, the success of its original sales model is not in Wanglaoji body, we can see the past, “three oral,” “Hearts K” in the shadow. When the “three oral” year growth of more than ten times there are of course to the rapid decline of causal factors, but the fundamental reason is that a successful mechanism for the sale along with the rapid amplification have hidden dangers. The risks from a large sales force personnel brought quite a mixed bag, the rapid growth of cost of sales. Now that the company risks JDB who is a