Enterprise information construction in the marketing system change and innovation.docVIP

 PAGE \* MERGEFORMAT 13 Enterprise information construction in the marketing system change and innovation Abstract: The information-based construction is an inevitable trend, it is not just information technology in the enterprise, they also promote the marketing system change and innovation, this paper combined with practice, from the system point of view of enterprise information construction in the marketing system change and innovation in the deep-seated causes and development. Keywords: Enterprise Information System ERP market reform and innovation In the entrepreneurial process, the enterprise information construction is very important and critical, enterprise information technology usually refers to an enterprise implementation of the ERP (enterprise resource planning) projects, as well as carried out by enterprises around the ERP business processes reengineering, organizational body reconstruction, management system of innovation, corporate culture and other aspects of the sublimation of the building, ERP project is not only a technology shift, it-to-business marketing system created a revolutionary change. Change and innovation in marketing theory ERP is the system theory under the guidance of the information technology used in production operation management system project. On the one hand, the system will be the environment and constraints, to adapt to the environment; other hand, the system also has to reflect the relative independence and dynamic nature can be counterproductive in the environment, and improve the environment. To systems theory as the basic ideology, exposure to large enterprise environment, to consider the corporate marketing activities, the information under the condition of the Business Marketing is a consumer, competitors, suppliers, distributors, government agencies and social organizations relationships at all levels, and the interaction of the coordination of assembly and integration, in the establishment, maintenance an